![[Translate to eng:] Local Brand X Anforderungen Brandmanagement](/fileadmin/_processed_/2/c/csm_brand-management-anforderung_21d95205f9.png "[Translate to eng:] Local Brand X Anforderungen Brandmanagement")
Was ist eine Local Marketing Plattform?
In diesem Video erklären wir die Herausforderungen im Marketing mit Vertriebs- und Absatzpartnern und zeigen die Funktionen der Local Marketing Plattform.
Personalized branding
By using the Local Marketing Platform, you can design the interface for your partners in the way that suits you and your brand best. Not only can you adapt the design to your own corporate identity, but you can also design content and templates individually according to your own wishes and use the platform on all devices.
Due to the individual portal design, your partners do not see the Local Marketing Platform of Local Brand X, but that of their own brand or partner company. For this purpose, the colors, fonts and imagery can be adapted to the corporate design of your own company. Every platform of our customers looks completely different.
In addition to the design adjustments, the navigation and the individual pages and articles can also be managed individually. This way you offer your partners exactly the marketing measures and campaigns that are most important to you. By customizing the navigation, you can point out the most important areas and adapt the user interface and user-friendliness to your partners. In addition, you can create information pages about campaigns or guides and offer your partners the information they need.
By creating templates, you ensure to provide marketing measures even faster, more independently and more individually in the future. Based on the template concept, you can create and maintain similar items yourself in the future. If new marketing measures are needed and no in-house capacities are available, Local Brand X will gladly support you in the implementation and creation of the templates.
Platform Management
In the end, you have a free hand in using the platform. You support your partners in the areas that are important to you and Local Brand X offers you support in onboarding, technical implementation and consulting during the entire contract period.
Onboarding
In order to use the Local Marketing Platform in the best possible way and to take advantage of all its benefits, Local Brand X supports you with a detailed onboarding process. Here you will learn how to use the platform correctly, which functionalities are particularly important for you and you can discuss your challenges with us. Many of the other questions and processes can also be clarified in the guides and help areas. In addition, your personal Customer Success advisor is always available to answer any questions you may have.
Content Management
After successful onboarding, you will be able to take over the content management of the platform completely independently. You can build your own guides, FAQ pages and corporate design guidelines for your partners and thus support them in the best possible way. You can also use the platform to plan your own marketing campaigns, create and maintain time and budget plans and individual campaign pages and articles.
Rights and role management
To ultimately use the platform not only with your local partners* on site, but also to get internal employees on board, you can assign users their own rights and roles. With this rights and role management, you define which user may, for example, post articles or perform analyses. It also allows you to grant limited access to service providers so that they can maintain articles and view orders. This is how you get the most out of the Local Marketing Platform.
Marketing Service Partner
Don't have your own service providers yet? By connecting to our internal service providers, you can book or commission marketing measures directly and manage them directly in the Local Marketing Platform.
Production and service partners
For the production and booking of advertising measures, you can either integrate your existing service providers or access the Local Brand X service partner network. A new service provider can be created and the data transfer configured with just a few clicks.
