A brand portal is a central online platform on which all relevant brand information can be found. Different users can access the brand-relevant information at the same time and continue working with it.
Why is a brand portal important for your company?
The 5 biggest advantages with a brand portal
Essential components at a glance
Which target groups are served by a brand portal?
Optimize coordination processes with the brand portal
What is the difference between a brand portal and a marketing portal?
Current trends with a brand portal
A brand portal is a central platform (online) on which all relevant brand information can be found in an account. In this way, different users - employees of different departments, agencies, service providers, branches - can simultaneously access and continue to work with the brand-relevant information in their personal account. By centralizing and bundling the information, coordination processes are streamlined or obsolete, and a large part of the communication between the different users takes place via the Brand Portal. This turns the brand portal into a linchpin for the management of your brand. A brand portal, also called a brand management portal, can be individually tailored to the needs of your brand and prepares the way for a convincing, strong brandpresence for your customers.
Each company benefits differently from a brand portal depending on its special needs. Nevertheless, there are certain advantages that each brand portal brings and that improve the work processes in your company. The brand portal makes it possible to optimize coordination processes both within the company and with external service providers and agencies and to clarify or prevent questions directly. All users find the relevant content, such as graphics, the logo or fonts, easily accessible and in a bundled form in a brand portal. In addition, a common, simultaneous work on documents through the fire portal is possible. The reuse of patterns and templates ensures higher efficiency and cost savings in local marketing, as well as an ideal adaptation to regional customers.
A brand portal solution simplifies many processes in large companies and brings many advantages with it. What are the biggest advantages for your company?
Probably the most relevant component that a brand portal entails is the function of a corporate design manual. Here you will find all relevant design information and possible questions can be clarified directly. A style guide provides information on fonts, colors and the logo. In addition, users gain insights into the company's brand philosophy and can access patterns for Java, HTML or CSS. Central hub for defining your brand with the digital advantages of directly reusing individual elements of the corporate design manual.
A wide variety of files can be stored in the media library (also: digital asset management), which includes a brand portal: images, text documents, but also image films, former campaigns or templates. The media can be downloaded directly from the one account in the brand portal and can also be easily converted into different file formats via the brand portal.
In a brand portal, the different workspaces can access the stored documents together, digitally and at the same time and continue working on them. But the brand portal is not only becoming the interface for the different workspaces within the company: the coordination of concepts and the clarification of open questions with external agencies and service providers can also take place directly via the portal platform.
A brand portal is well received in numerous industries and can facilitate coordination processes in a wide variety of companies. Especially decentralized companies with external branches and many external agencies or an international orientation benefit from the advantages that a brand portal brings.
A brand portal facilitates the coordination processes between the different interfaces of your brand, since it serves as a central location for the provision of media and digitally bundles all brand-relevant information in one account. Not only the departments within the company benefit from this function of the brand management portal, but also external agencies and service providers, as the communication processes are streamlined. Agreements are made directly via the brand portal and everyone involved can access the relevant information on a daily basis and contact each other.
The terms brand portal and marketing portal are closely related. Nevertheless, the different portals are characterized by different focuses that characterize the work with them. A brand portal is primarily a platform on which partners, branches or service providers who are not involved in the daily work processes within the company can find information. A brand portal also optimizes the coordination processes between the individual parties through collaborative working models. In contrast, a marketing portal mainly serves to provide different marketing campaigns, which can be adapted by the partners through individualization options.
Compare different solutions with this whitepaper.
With the workspaces you can work together with other users on the portal on documents and your coordination processes such as B. optimize with agencies.
Individual print, design and web templates are stored in the brand portal so that they can be reused by other users and adapted to their own customers with little effort.
Single sign-on or the integration of existing media databases are becoming increasingly popular.
Purchase
With a larger budget, it is worth investing in the purchase of a brand portal. In this way, the features of a brand portal can be tailored precisely to the needs of the company. In addition, many brand portal providers offer free training for employees and partners when making a purchase so that the brand portal can be used optimally.
Rent (SaaS)
For companies that have a smaller budget available or who only want to test the benefits of working with a brand portal, brand portals are made available by some providers in the rental model. For a monthly fee, it is possible to use the Brand Portal as a platform online. However, training in this cost model usually has to be carried out by the company itself.
Brand portal solutions can be individually designed to optimally meet the needs of your company.
Using an integrated digital asset management, your users can individually download files, their logo, images and graphics and convert compatible files into different formats and resolutions if required, e.g. B. Videos in MP4, FLV, etc. or pictures in JPG, PNG, GIF, etc.
The corporate design patterns are individual building blocks of your corporate design. B. The CSS and JavaScript definition for the buttons or navigation on your website. Agencies can use these patterns in their daily work.
At Workspaces, your employees and external service providers work together on a wide variety of documents and concepts directly via the brand portal. The coordination processes run directly via the brand portal.
Marketing department
The marketing employees obtain information about the brand portal, which relate to advertising and marketing and are necessary for the creation of marketing campaigns.
Agencies and service providers
Agencies and service providers use the brand portal to use the information stored there for marketing campaigns. Furthermore, concepts can be coordinated with the marketing department via the portal so that the marketing campaigns are convincing.
partners, branches and branches
Agencies and service providers use the brand portal to use the information stored there for marketing campaigns. Furthermore, concepts can be coordinated with the responsible people in marketing via the portal, so that the marketing campaigns are convincing.
Press
A brand portal from partners, in branches and in branches can greatly simplify access to internal media. If required, media can be downloaded and converted to different file formats directly in the brand portal. These can be used to create PowerPoint presentations or press releases.
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