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Marketing Resource Management
Marketing Resource Management, MRM for short, is software that combines all marketing tasks. All data, processes and creative ideas are bundled here so that they can be used successfully together.
![[Translate to eng:] LBX Learning-Center Marketing Resource Management](/fileadmin/_processed_/3/a/csm_trough-channel-marketing-automation-header_b8fa571735.jpg "[Translate to eng:] LBX Learning-Center Marketing Resource Management")
Content
Everything under one roof - marketing resource management
What is marketing resource management?
The subareas in marketing resource management
Reasons for a marketing resource management system
Who is marketing resource management for?
Sectors in which the software is used meaningfully are, for example:
Advantages of marketing resource management software
What options are there to obtain a marketing resource management tool?
Everything under one roof - marketing resource management
Regardless of whether it is a small company or a large brand, getting all marketing activities under one roof and carrying them out effectively can be a particular challenge in the company. This is particularly difficult when different groups of people are involved in marketing, different customers are addressed or the company operates in different locations and requires different solutions. A Marketing Resource Management solution helps to bundle all marketing activities and activities and to work together on the best possible marketing success in one digital location.
What is marketing resource management?
Marketing Resource Management, MRM for short, is a platform that combines all marketing tasks in your company. All data, processes and creative ideas are bundled here so that they can be used successfully together. The various areas that are used here offer solutions starting with the planning and budgeting of the marketing campaign as well as the practical implementation, but depending on the provider also include the creative development process and the digital asset management (DAM) required for this. In addition, the various resources in the MRM can be coordinated and subsequently measured in terms of success.
The subareas in marketing resource management
An MRM solution thus offers significantly more functions and solutions than a classic web-to-print provider or a web-to-publish system. Here not only content is distributed and offered in shops, but the entire workflow of the marketing process is combined. This means that employees and partners * can access all relevant information and processes on one system. An MRM tool thus offers the possibility of digitally bringing the brands closer together. To ensure this, Marketing Resource Management combines different functions in one piece of software.
Budget and campaign planning
The MRM tool offers the possibility of compiling the complete, company-wide planning and execution of the campaigns at a central location. This planning area contains information on the timing, individual steps and focal points. In addition, not only the content, but also the budget can be planned more precisely. The integrated performance overview shows how much of what was planned was implemented and what budget was spent on it.
Content creation management
The area of content creation, i.e. the creation of marketing content and advertising material, is the creative area of MRM. This is where the advertising materials used are created and adapted to the local and individual needs of the partners and customers. Depending on the company's settings, it can be designed completely freely or work based on templates. The corporate identity of the brand is preserved at all times based on the settings and functions and guaranteed by possible release loops.
Digital Asset Management (DAM)
In order to be able to design the advertising material as individually and appropriately as possible for one's own customers, different content, images or graphics are required by the various branches. These can be released and shared by the head office via Digital Asset Management (DAM). The DAM database shared here includes functions for managing all digital content such as images, videos, audios, presentations or documents that could be of importance to employees. This enables uniform administration and regulated access on an accessible platform.
Brand portal
Another aspect of an MRM solution is the integrated brand portal. All information on the corporate identity and corporate design of the company is collected and made accessible here. Employees can thus find out everything about the fonts, colors and logos used at a glance. This leads to a uniform brand appearance, which can lead to a strong perception of the brand in the long term. In order to make it easier to use these specifications, ready-made templates can be created that have already been checked onto the CD and used without approval.
Dissemination of the campaigns
In order to ultimately make ideal use of this planned content created according to the guidelines, the MRM offers the possibility of ensuring distribution. The partners can access the MRM system, customize and personalize the advertising material and order it directly. This offers the opportunity to work in many locations and to skilfully use the knowledge of others for your own marketing.
Reasons for a marketing resource management system
In general, using a Marketing Resource Management (MRM) system saves valuable resources. Above all, this saves time that is used for discussions, coordination and forwarding of content. The time saved also leads to cost savings, which can generally contribute to a more productive workflow. The focus can therefore be entirely on the targeted planning and implementation of marketing and more time and resources can generally be used on creative development and implementation.
- Resource-saving work
- Coordination of content and tasks
- Time and cost savings
- Optimized workflow
- Focus on essential work steps
- Detailed planning
- Distribution to partners
Who is marketing resource management for?
In fact, MRM software is not only worthwhile for a large brand or corporation, every company in which different groups of people or locations are involved in the implementation of marketing can benefit from the functions of Marketing Resource Management. Above all, this facilitates the division of tasks and digital asset management if the marketing is not only carried out and planned by the central marketing department, but other parties involved (e.g. agencies) are also involved in the execution. Greater spatial distances can also be a reason to choose an MRM tool.
Sectors in which the software is used meaningfully are, for example:
- Insurance
- Banking
- Franchise
- Trade
- Automobile
- Travel
- Associations and non-profits
- Gastronomy
- Hotel industry
- Healthcare
Advantages of marketing resource management software
1. Daily management
Through online access to the various content and data, the partners * can access the latest versions of advertising material up-to-date and in real time.
2. Working regardless of location
The software solution offers the possibility of accessing the resources from various locations around the world. This leads to a particularly flexible workflow.
3. Bundling information
No matter what content, what data or facts should be retrieved in relation to marketing. They are all digitally and bundled in one place and can be reached with just a few clicks.
4. Uniform marketing communication
Thanks to the bundled templates and data, communication between partners * across locations can be carried out consistently and true to the corporate design. This creates a consistent brand image for the end customer.
What options are there to obtain a marketing resource management tool?
License-based model
With a one-time purchase of an MMR solution, a larger sum is invested in owning the software. As a result, the product can be individually tailored to the brand and needs by the provider. In addition, when purchasing the software, training courses are usually offered for headquarters and employees, which means that the program can be incorporated into the workflow as effectively as possible. Updates from the provider can be regularly integrated into the platform via an annual maintenance contract.
Software as a service
With the SaaS cloud programs, software is made available online in a web application. Employees can access all functions of the MRM solution with their own access data. This happens regardless of location and can be accessed from any device. Compared to license-based products, you do not have to invest a one-time, usually high sum, but a monthly contribution for the use of the software. This means that in most cases you get the latest version of the software at any time and constantly receive further developments and updates from the provider. However, all employees need a constant and high quality internet connection in order to be able to work effectively.