From the real estate industry to marketing:
Sophia's lateral move to Local Brand X   

Hello Sophia, nice of you to take the time. Please introduce yourself.

Hi, I'm Sophia and I've been working as a Junior Marketing Manager at Local Brand X since May this year.

As a Junior Marketing Manager, what are your daily tasks?

My daily tasks include writing articles for our magazine and generally planning content for the website and social media. I look after our Instagram, TikTok, Facebook and LinkedIn channels and take care of search engine optimization. I'm also responsible for creating the newsletter and a few general marketing topics and projects.

How did you end up in marketing at Local Brand X?

I studied International Management a few years ago and always found the marketing courses very exciting and interesting. I had actually already planned to work in marketing back then. In the end, I ended up in the real estate industry after my studies and worked in this sector for 5 years. This year, however, I thought that I could start something completely new again and applied to Local Brand X in spring as a career changer in marketing. I found the tasks as well as the product, the Local Marketing Platform, very interesting and exciting.

Was marketing a dream job for you even before you went to university, or what did you always want to be as a child?

My dream job as a child was actually to do something with horses. I rode horses until I was a teenager and I always really enjoyed it. That's why I always wanted to be a professional rider. But of course those were just the dreams I had as a child. At some point, however, I wasn't interested in horses anymore and stopped. After graduating from high school, I studied International Management and am of course happy that I chose this path.

You've been at Local Brand X for six months now - what has been your highlight so far?

The last few months have actually been a highlight for me. I've learned something new every day because I hadn't dealt with these topics before. One highlight, which is currently still in the planning stage, is of course the website relaunch. I think it's really exciting and cool that I'm able to work on such a big project and I'm very excited to see what it will look like in the end.

That sounds exciting! But of course work isn't our whole life, what do you do when you're not here at Local Brand X?

I like being outside in nature, going for walks or doing sports. Of course, I also enjoy spending time with my family or meeting up with friends. I recently started kickboxing, which I really enjoy.

Thank you very much for the interview, Sophia. I wish you continued fun and success at Local Brand X!