Interview with Caro: Insights into the marketing of Local Brand X

Hello Caro, nice that you have taken the time. Please introduce yourself again briefly.

Hello, I'm Carolin, but I'm actually always called Caro. I am 24 years old, was born in Mainz and grew up in the area. This spring I finished my Master's degree in International Management and since the end of July I've been working in the marketing team of Local Brand X.

You support Local Brand X as Junior Marketing Manager, what are your daily tasks?

My tasks vary from day to day and from week to week, so I can't really say exactly what my daily tasks are. But in principle, I cover the different areas in marketing. In the social media area, for example, I create various posts for our Instagram, Facebook and LinkedIn platforms. For our magazine and the Learning Center, I write texts and articles and generally take care of website maintenance. In addition, our newsletter is published once a month - here I take care of the content and design. Apart from that I work on different projects like search engine optimization, research and organization of events and some strategic topics. In any case, my everyday life is very varied and I don't get bored.

That's good to hear. How did you end up working in marketing at Local Brand X?

I realized during my master's degree and previous internships that I was definitely interested in the field of marketing and especially online marketing, and that I wanted to work in this field. I didn't know exactly where yet and first did a longer internship in Paris. After that, however, I returned to my home town of Mainz. Here, I started looking for a small and young company and discovered the position at Local Brand X. The job description immediately appealed to me and I decided to take it. The job description immediately appealed to me and during my first visit to get to know the company, I was immediately convinced by the office and the people I had already met. A few days later I had already been accepted.

You've been with us for a few months now, what has been your highlight at Local Brand X so far?

The company events are always a highlight for me. For example, the company run, which I ended up liking more than I thought at the beginning, but also the Funzelfahrt, which took place right in my first week, or the Oktoberfest. Events like that are always fun! But I also generally like the relaxed atmosphere in the team, the way people interact with each other in the office, and the fact that everyone is happy to help you immediately, regardless of which department you come from. I also appreciate the flat structures and the fact that you have a lot of responsibility right from the start.

You just mentioned the office, can you tell us your favorite place in the office?

I definitely like my workplace very much. I sit right by the window in our four-person office. Apart from that, I also walk to the coffee machine and the jar of gummy bears several times a day. You can often find me there when I'm not sitting at my desk.

Very good. And when you're not working, what else do you like to do?

I love to travel. Whenever I come back from a trip, I already want to have the next one planned and like to occupy myself with where I could travel to next. In general, I'm interested in other countries and cultures and love to be on the road. So I will definitely make good use of my 30 vacation days. When I'm not traveling somewhere else, I also like to do a lot here in Mainz and the surrounding area. For example, I often go with friends to the Christmas market, wine festivals or carnival events. Otherwise, I also like to meet for dinner or stroll in the city.

Thank you Caro for your time and good luck with your further tasks here at Local Brand X.