LBS Immobilien GmbH Südwest and Local Brand X: Focus on the independence of sales partners

As part of the Sparkassen-Finanzgruppe and a subsidiary of Landesbausparkasse Süd, LBS Immobilien GmbH Südwest is one of the largest residential property brokerage companies in Rheinland-Pfalz and Baden-Württemberg. Together with its individual sales partners, the company helps its regional customers to fulfil their dream of owning their own house or flat and provides them with advice and support in the areas of property search, building society savings and financing. LBS Immobilien GmbH Südwest introduced the Local Marketing Platform in 2022 to provide its regional sales partners with marketing materials better and faster. Around 150 users currently use the platform to create and book various marketing measures and campaigns.

Fixed service providers for a standardized brand presence

The independent processing and ordering of marketing materials by the sales partners was a priority for the company when introducing the Local Marketing Platform. Thanks to the templates provided by the marketing centre for various print and digital marketing articles, LBS Immobilien GmbH Südwest can not only ensure a uniform brand image, but also increase the independence of its sales partners. The ability to personalize almost all marketing articles in the system allows sales partners to adapt the templates to the specific needs and target groups of their local market and address local customers more personally, for example by integrating regional features. LBS Immobilien GmbH Südwest relies on a network of permanent in-house service providers to produce marketing materials in order to ensure a uniform brand presence at various locations.

Whether print or digital - almost all items can be personalized

When booking social media postings and social media adverts, LBS Immobilien GmbH Südwest sales partners can choose from a variety of different themes and designs. Many social media postings can also be ordered with video customization, for example to advertise specific property offers for certain districts or boroughs even more individually. LBS Immobilien GmbH Südwest sales partners can also choose from a wide range of campaign materials in the Local Marketing Platform, which they can customize and book. From adverts for personnel recruitment and flyers for market price assessments to posters and banners for property sales, everything is included here. Overall, the use of the Local Marketing Platform has created many benefits for both the company's central marketing department and its local sales partners. We are delighted to be able to support LBS Immobilien GmbH Südwest with our Local Marketing Platform and would like to thank them for the successful collaboration.