Local Brand X and crossvertise:
Reaching the local target group with digital out-of-home 

In recent years, the world of advertising has continued to develop and digitalise in many areas. Out-of-home marketing has also become increasingly digital over the years and now offers digital advertising spaces and displays on which animated adverts and even videos can be played, in addition to advertising pillars and billboards. This allows the wide reach of out-of-home marketing to be combined with the better customisation and more individual content of the digital advertising world. 

Local Brand X is delighted to be working with crossvertise GmbH to provide a comprehensive range of digital out-of-home (DOOH) services via the Local Marketing Platform. Crossvertise, a pioneer in media self-booking and individual media consulting for more than 10 years, is contributing its expertise to this partnership as a connected service provider. 

Digital Out-of-Home: Efficient and innovative advertising 

Digital Out-of-Home (DOOH) is at the centre of modern outdoor advertising. This technology utilises digital screens and displays to present dynamic and often interactive content. DOOH makes it possible to place targeted and appealing advertising at highly frequented locations, such as commuter routes or shopping centres. A key advantage of DOOH is the flexibility and customisability of the content. Campaigns can sometimes be updated in real time and tailored to specific target groups, current events or even the current weather conditions. This dynamic ensures that advertising messages always remain relevant and up-to-date. 

In addition, DOOH offers impressive visual appeal through high-resolution screens that can display both static and moving images. These eye-catching visuals attract the attention of passers-by and increase the chances of the message being noticed. 

Finally, DOOH offers a high degree of flexibility in planning and booking. Advertisers can book campaigns for specific times of day or days of the week in order to reach the target group at the optimum times. This flexibility, combined with the ability to make adjustments in real time, makes DOOH an indispensable tool for modern, data-driven marketing strategies. 

Book DOOH measures directly via the Local Marketing Platform thanks to crossvertise

The connection of crossvertise to the Local Brand X Local Marketing Platform brings numerous advantages. In the Local Marketing Platform, you can now also select digital outdoor advertising from a large selection of marketing measures and make it available to your local sales partners. Using the template-based work, your sales partners can personalise the measures quickly and easily and create their own advertising materials. Thanks to the direct connection to crossvertise, these can be booked and played out directly via the connected network. This means you can now reach your local target group via digital advertising spaces, for example at petrol stations, in shopping centres or in waiting rooms.

Feel free to contact us if you have any questions about digital out-of-home advertising or would like to find out more about this advertising medium.