Local Brand X and planus media: Maximizing local reach through out-of-home advertising 

With more than 300,000 analog and digital advertising spaces across Germany, outdoor advertising, also known as out-of-home (OOH) advertising, reaches around 93% of the population every week. The combination of comprehensive reach and targeted controllability of advertising campaigns makes outdoor advertising an indispensable marketing tool for many companies. With planus media, the full-service agency for out-of-home communication and geomarketing, we are pleased to have a service provider at our side that covers a broad spectrum of advertising opportunities in the out-of-home sector. With a team of around 50 dedicated and professional employees, planus media supports the entire advertising process for out-of-home advertising in local marketing - from planning to campaign implementation.
 

Out-of-home: Why the classic advertising medium is so popular

Out-of-home marketing aims to reach customers and prospects in their everyday lives - be it on the way to work, while shopping or during leisure activities. This can be done using a variety of physical advertising spaces, such as posters, advertising pillars, billboards or transit advertising. However, outdoor advertising not only scores with its reach and diversity, but also with its precision, as the advertising spaces can be used flexibly and in a targeted manner. Companies, brands and retailers have the opportunity to place their advertising campaigns not only on a national level, but also regionally tailored and adapted to different locations. Whether on heavily frequented commuter routes or at points of sale (POS) - the possible applications are almost limitless and allow the desired target group to be precisely addressed and narrowed down. The permanent presence of the advertising media in people's everyday environment also ensures that the advertising messages are repeatedly and sometimes even subconsciously noticed and are therefore better remembered.
 

What does the future of outdoor advertising look like?

In the wake of the digital transformation, some may wonder why traditional outdoor advertising such as posters or banners still exist. After all, the digital form of outdoor advertising, digital out-of-home, is also becoming increasingly popular. Digital screens and displays are used to present dynamic and often interactive content. This technology makes it possible to present videos, animations and changing content that attracts the attention of passers-by even more and is more customizable. However, despite the rise of digital outdoor advertising, traditional outdoor advertising is far from being completely replaced. Traditional outdoor advertising is often cheaper to produce and place, while the digital version can incur higher initial costs due to the technology and dynamic content. Print out-of-home advertising also continues to reach a broad audience and offers a wide reach for target groups of all ages. This form of advertising has proven itself over decades and remains an integral part of the advertising market due to its consistent presence.
 

Book out-of-home advertising with just a few clicks via the Local Marketing Platform

Out-of-Home offers valuable advantages for companies that engage in local marketing. On the Local Marketing Platform, you can choose from a wide range of promotional items for your outdoor advertising and make them available to your local sales partners so that they can customize and order the materials themselves. In addition to the classics, such as billboards and advertising pillars, you will also find other creative out-of-home forms of advertising such as bicycle stands, beer pump advertising, beach flags and much more. Feel free to contact us if you have any questions about out-of-home advertising or would like to find out more about this advertising medium.