Local Brand X in the new book "Web-to-Publish | Web-to-Media: ways of cross-media media production"

Also in 2022 Ira Melaschuk published a new edition of the textbook "Web-to-Publish | Web-to-Media: Ways of Crossmedia Media Production", called "The Crossmedia Book". In this book, the current trends, challenges and IT infrastructures of cross-media media production are considered and supplemented with current reports from practice.
Various companies and experts offer insights into cross-media media work and the use of various software solutions. We at Local Brand X were also allowed to publish an article with our customer IVECO about the use of the Local Marketing Platform.
Read here about the challenges the Local Marketing Platform IVECO, one of the leading manufacturers of commercial vehicles, supports and how this optimizes local dealer marketing. With a decentralized dealer network of over 400 dealers at various locations in Germany, Austria and Switzerland, implementing and planning personalized local marketing is not always easy. With the Local Marketing Platform, IVECO offers its dealers templates for marketing measures and campaigns that can be edited, subsidizes measures with advertising cost subsidies and supplies a uniform product and media database.
We would like to thank Ms. Melaschuk for the cooperation and hope you enjoy reading! The cross-media book will be produced in a print edition and also in digital versions as PDF and e-paper.
You can view the practice report from Local Brand X directly here: 

https://www.local-brand-x.com/fileadmin/presse/cross-media-buch-auflage-5-2022.pdf 

Click here for the full version of the book: www.cross-media-buch.de