5 reasons to use a parter portal 

Companies with a large number of sales partners are often faced with the challenge of enabling simple and efficient local marketing via the various sales partners. The local locations often do not have sufficient marketing expertise to independently plan and implement high-quality and modern marketing measures. In addition, it is important for companies to generate a uniform brand image and present themselves as a single entity. Marketing software such as a partner portal can help with all these challenges. If you want to find out whether such a software solution would also be worthwhile for your company, read our five tips for using a partner portal.  

1. easy management and provision of marketing materials

A partner portal is a central platform on which all relevant information and content for local marketing can be made available. Whether it's the assets in the media library, the templates for individual marketing materials or the company-wide corporate design guidelines. The portal provides your sales partners with all the information they need in one place. By centralising content, there are fewer errors and less confusion on the part of sales partners. In addition, you can ensure that all users are always working with the latest versions of the materials by simply updating them and making them available to sales partners.  

2. increase efficiency and transparency

Your sales partners can use the partner portal to create, order and/or directly publish marketing materials and campaigns easily and without many correction and approval loops. Thanks to the template-based work, sales partners can create high-quality content even without much prior knowledge. No matter how many locations use the partner portal, the templates only need to be entered once in the portal. This makes the production of marketing campaigns much more efficient and time-saving than without a partner portal. The company and the marketing centre can also easily and clearly evaluate and analyse all sales partner campaigns and orders.This not only increases the efficiency of the marketing process, but also the transparency of local marketing activities.  

3. personalised marketing campaigns  

Template-based work also gives your sales partners the opportunity to customise the predefined marketing content to a specific location and local target group. For example, sales partners can select suitable images, customise individual text modules and enter their own contact details. This allows local marketing to be strengthened and the local target group to be addressed even more precisely. You enable sales partners to carry out personalised local marketing via the partner portal without having to worry about the corporate design or the uniformity of the brand presence

4. increase partner loyalty and improve communication   

Using the partner portal brings the marketing centre and local sales partners closer together. Thanks to the transparent processing of local marketing activities, the head office knows exactly which sales partners are particularly active. You can increase their loyalty to the company through regular recognition, appreciation and reward programmes. Advertising subsidies in the form of discounts or vouchers, for example, can help with this. These can be used not only for particularly active sales partners, but also for partners who currently do too little marketing can be additionally motivated by such incentives. In addition, the partner portal offers an excellent communication platform through which you can quickly and directly provide your sales partners with important information and collect feedback or best practices.  

5. expansion of market reach   

The correct implementation and utilisation of a partner portal usually leads to your local sales partners carrying out more and better local marketing, launching local marketing campaigns or even joining together to form cross-location advertising communities. The higher frequency of marketing content, the better quality and the uniform advertising of the individual sales partners means that you can reach more people overall and improve brand awareness in the long term. The use of such a software solution also makes it possible to quickly and easily add additional sales partners and expand the company to different regions.  

If you would like to find out more about how a partner portal can support your company and your sales partners, please feel free to contact us at any time. We would be happy to tell you more about the advantages and implementation of such a portal in decentralised marketing.