This is why email newsletters are irreplaceable in digital marketing

Besides all the communication and advertising tools that are available in today's digital world and that have been added in recent years, finding the right advertising tool for the marketing strategy can sometimes become a real challenge.  

Email newsletters are one of the oldest, but still most effective digital advertising tools that businesses can use for their marketing strategy. Whether the goal is to drive more traffic to the website, sell products, or build customer relationships: Email newsletters can be an effective way to reach and personally engage with target audiences. After all, even as social media and mobile apps continue to gain traction, email newsletters offer many advantages over other digital communication tools.

5 reasons why email newsletters remain so popular

1. Target the right people 

Compared to other online advertising methods, such as digital banners or social ads, email newsletters allow you to target exactly those people who have already expressed interest in your company or your company's products by signing up for the newsletter. The addressees have therefore made a conscious decision to receive the newsletter and are therefore more receptive to promotional content. In general, e-mail newsletters have hardly any wastage and can be used for a specific marketing strategy.

2. Reach target group cost-effectively and quickly 

By eliminating printing and mailing costs, email newsletters are extremely cost-effective compared to print marketing efforts. In addition, emails usually reach the target audience extremely quickly. Most people open their email inbox several times a day and often even receive a push-up notification on their cell phone announcing the receipt of a new email. So, you can determine exactly what day and time you want to play out your ads.

3. Multiple opportunities for conversion and interaction 

Use your newsletter campaign to direct your target group to your website or landing page to draw attention to specific offers and promotions and encourage them to make a purchase. Encourage recipient interaction by including sweepstakes, surveys, or promotions that require feedback. This allows you to engage in a direct exchange with your target group and better understand the needs and desires of your potential customers. 

4. Direct and personal approach 

Email newsletters allow you to make direct contact with your customers. Take advantage of the opportunity to address recipients by name and use personal data to send birthday wishes or personalized offers and promotions, for example. By personalizing content and tailoring it to the interests and needs of your target audience, you can positively influence customer engagement and retention and ensure that customers receive only the information that is relevant to them. 

5. Good measurability 

Email newsletters provide multiple opportunities to measure the success of the campaign. How many people opened the newsletter? Which links and buttons were clicked? Evaluating an email campaign is easy and worthwhile. Use the valuable data such as open rate and click rate to evaluate the success of the newsletter and optimize the content for future campaigns.

Use e-mail newsletters in local marketing

 Especially for companies with a local partner network, email newsletters are an effective way to address the right target group quickly, inexpensively and, above all, specifically. This allows local partners to tailor email newsletters to different regional target groups and send individual offers and promotions. 

Help your local partners create and customize email newsletters using the Local Marketing Platform newsletter module. Through the module, your local partners can inform their own customers about regional offers and promotions and create their own newsletters. By providing templates, local partners no longer need to worry about design and corporate design compliance. The local partners can enter their own content and regional offers into the templates and complete the newsletter directly in the system.