Successful regional marketing:
Expanding your local brand presence   

After many companies have increasingly focussed on the global market and e-commerce in recent years, we have seen a growing trend towards regional marketing in recent years. Companies with a network of sales partners in particular can utilise their presence in various locations and cater specifically to the needs of the local population. Regional marketing should help companies and their sales partners to become better known and more successful in the region through effective and target group-specific marketing and to strengthen their brand identity.
 

What is regional marketing?  

The term regional marketing covers all marketing measures that are designed for specific geographical regions and their populations and implemented regionally. It enables companies and their sales partners to advertise their own products or services in a specific region and to develop marketing measures aimed at the local target group.   

By precisely analysing local characteristics (e.g. traditions or cultural idiosyncrasies) as well as the needs and interests of the population, marketing strategies and campaigns can be tailored to the regional target group. As a result, potential new customers feel personally addressed and customer loyalty is strengthened. Regional marketing therefore aims to establish a high level of visibility and presence for the company and the brand in a specific region.
 

What measures can be implemented in regional marketing?  

Regional marketing offers a wide range of measures that enable companies and their sales partners to make their own brand regionally visible and bring it to the fore. The local customisation of marketing campaigns plays a central role here. On the one hand, the content can be adapted to the region and the local target group. However, it is also possible to utilise local publications such as advertising journals or newspapers as well as advertising space on site (e.g. large billboards). Regional TV and radio advertising can also help to increase the regional visibility of the brand.

In addition to traditional advertising measures, targeted online marketing strategies also play a decisive role in regional marketing. This includes, for example, the creation of targeted content such as blog posts, videos and social media posts that are specifically tailored to the interests and needs of the local population. Social media adverts (e.g. on Facebook or Instagram) are particularly suitable for digital and regional advertising thanks to the targeting settings. In addition, email marketing campaigns can also help to get in touch with people directly and inform them about current offers, events or news from the region. Last but not least, a well-thought-out regional SEO strategy rounds off regional marketing by improving visibility in local searches and strengthening the digital brand presence.

In addition to print and online marketing measures, direct marketing is also a good option for a regional target group. The regional target group can be reached directly by addressing them personally via local advertising mail, for example by distributing flyers, vouchers or catalogues. The organisation and implementation of regional events, trade fairs or trade exhibitions are also particularly effective. These offer the opportunity to get to know potential customers personally and exchange ideas.
 

Software support for regional marketing   

The use of marketing management software can offer your company and your sales partners a great deal of support in the implementation of regional marketing. Such a platform can provide sales partners with editable templates for marketing measures, which on the one hand enable the content to be adapted to the local target group, but on the other hand also ensure consistent compliance with the brand guidelines (corporate design). This means that the company's uniform brand image is maintained even when local adaptations are made, which in turn leads to an increase in brand awareness in general and in individual regions.


If you would like to find out more about regional marketing and how it can support your company and your sales partners, please feel free tocontactus at any time. We look forward to supporting you.