HSR Hydraulik-Service and Local Brand X:
Systematic local marketing for all locations and brands

As part of the Würth Group, HSR GmbH has been offering a comprehensive hydraulics service at over 60 locations in Germany and Europe for more than 30 years. Together with the local branches and the mobile Sprinter fleet, HSR ensures that customers can utilise a fast and high-quality hydraulics service at any time of day. Whether you have a burst hydraulic hose or are looking for a high-quality hydraulic product, at HSR you will not only find expert advice and repairs, but also fast and uncomplicated procurement of hydraulic spare parts. Thanks to the large number of local locations and the decentralised organisation of assignments, HSR guarantees low downtimes and reliable on-site service. HSR recently introduced the Local Brand X Local Marketing Platform in order to provide these locations with marketing materials better and faster. Here, the locations can access, process and order a wide range of marketing materials, promotional gifts and technical products.
 

Diverse marketing materials for HSR locations

In addition to promotional gifts such as cotton bags, caps or other small gifts that can be ordered via the shop, the HSR marketing portal also offers a number of advertising measures for personalisation. Using ready-made templates (provided by the central marketing department), store managers can, for example, create their own business cards or personalise stickers, which are then produced and delivered directly to the shop. The locations are therefore much more flexible and can independently select the appropriate content and use customised advertising measures. HSR not only guarantees customised local marketing, but also compliance with the corporate design and specifications across all locations. In addition to customisable printed materials, the platform also offers the option of keeping the branches' Google Business Profiles (and other directories) up to date via the marketing portal, for example. This not only allows more interested parties to find the HSR locations online, but also to find out directly about opening hours and contact details.
 

More than just marketing materials  

In addition to the wide range of marketing materials available to order, HSR also offers its locations other items for equipping the branch via the marketing portal. Users can order work technology such as their tablets, covers and holders for workshop operations, select materials for the point of sale (frames, displays, etc.) and also hire equipment that can be used for events or temporary campaigns. With the help of appropriately stored budgets, transparent control of all budgets is guaranteed and makes purchasing easier for store managers. We are delighted to be able to support HSR with our Local Marketing Platform and would like to thank them for the successful collaboration.