... many partners with own local customers
... a variety of cross-media marketing measures
... difficulties in establishing a consistent brand image
Particularly when working with many local partners, it is important to attach importance to a uniform corporate design. Through these guidelines, the individual content of each partner continues to be seen as part of the brand. Thus, each individual can contribute to strengthening the brand awareness and image.
Support from the Local Brand X Customer Success Team
Creation of the templates, guidelines and policies
Onboarding of own partners and employees
Uniform local marketing measures and strong brand image
In your brand portal, all relevant information for the partners can be combined and maintained on one platform. The brand portal thus enables central control of all relevant brand information via software that can be used online and simplifies local brand management for partners.
Your partners can see what content, fonts, or assets you can use for your local marketing through guides and guidelines. This way, questions can be clarified and avoided in advance. In the creation of marketing materials, your partners usually need fewer correction and approval loops through a brand portal.
Not only can your partners access the right assets in the media and product library and use them for their local marketing, but they can also use product data such as item descriptions and dates. Thus, you enable them to easily create marketing materials and establish a consistent brand image.