More than 50,000 partners already work with Local Brand X
You have ...
... many local partners who do independent marketing
... a variety of marketing measures and campaigns
... campaign focal points or time-limited actions to be implemented by the partners
Planning is half the battle
Especially when working with many different local partners, it is important to provide the best possible support for marketers. With a uniform marketing and budget plan, you provide your partners with a roadmap that they can use to conduct ideal local marketing for your brand. The ability to customize this general plan in the Local Marketing Platform makes it quick and easy for each partner to do their own planning and still follow the guidelines.
Unified marketing planning in four steps
Determine marketing focus(es) throughout the year
Plan appropriate marketing campaigns and measures
Provide suitable item packages for your partners
Carry out budget planning and make it editable for the partners
Campaign Management
The marketing plan lists all the company's marketing activities in the planned period. By planning individual campaigns that can be adopted by the partners, an attempt is made to integrate the broadest possible range of marketing materials. Your partners can pick and choose from the general marketing plan the campaigns that best fit their products and own focus.
Uniform campaign focus
The marketing plan can be used to ensure that the same campaign priorities are set throughout the company. In this way, all partners ideally advertise similar campaigns and products at the same time. This strengthens the impact and recognition value among customers.
Efficient use of the marketing budget
In addition to the marketing planner of the individual measures and campaigns, a general budget planning can also be shared with the partners. It provides partners with an overview and specification of the budget they should ideally use for their marketing activities.