5 reasons to use a partner portal

Companies with a variety of distribution partners are often faced with the challenge of facilitating simple and efficient local marketing via the various sales partners. Local locations often do not have sufficient marketing know-how to independently plan and carry out high-quality and modern marketing measures. In addition, it is important for companies to generate a uniform brand image and to act as a unit. Marketing software such as a partner portal can help with all of these challenges. If you want to find out whether such a software solution would also be worthwhile for your company, read our five tips for using a partner portal.

1. Easy management and delivery of marketing materials

A partner portal is a central platform on which all relevant information and content for local marketing can be provided. Regardless of whether it is the assets in the media library, the templates for individual marketing materials or the company-wide corporate design guidelines. Through the portal, your sales partners can find all information collected in one place. By storing content centrally, there are fewer errors and confusion on the part of sales partners. In addition, you can ensure that all users always work with the latest versions of the materials by simply updating them and making them available to distribution partners.

2. Increasing efficiency and transparency

Using the partner portal, your sales partners can easily create, order and/or directly publish marketing materials and campaigns without many corrections and approval loops. Through template-based work, sales partners can create high-quality content even without much previous knowledge. Regardless of how many locations use the partner portal, the templates only need to be posted once in the portal. As a result, the production of marketing campaigns can be made significantly more efficient and time-saving than without a partner portal. On the part of the company and the marketing center, all promotions and orders from sales partners can also be easily and clearly evaluated and analyzed. This not only increases the efficiency of the marketing process, but also the transparency of local marketing activities.

3. Personalized marketing campaigns

By working with templates, you also give your sales partners the opportunity to adapt the specified marketing content to a location and the local target group. Sales partners can, for example, select suitable images, adapt individual text modules and store their own contact details. This can strengthen local marketing and address the local target group even more precisely. They enable sales partners to carry out personalized local marketing via the partner portal without having to worry about the corporate design or the consistency of the brand presence.

4. Increasing partner loyalty and better communication

By using the partner portal, the marketing center and local sales partners are moving closer together. Thanks to the transparent processing of local marketing activities, you at headquarters know exactly which sales partners are particularly active. You can retain them even more with the company through regular recognition, appreciation and reward programs. Advertising subsidies in the form of discounts or vouchers, for example, support this. These can not only be used for particularly active sales partners, but partners who currently do too little marketing can also be further motivated by such incentives. In addition, the partner portal offers an excellent communication platform that allows you to quickly and directly provide your sales partners with important information and collect feedback or best practices.

5. Expanding market reach

The correct implementation and use of a partner portal usually results in their local sales partners carrying out more and better local marketing, launching local marketing campaigns or even joining forces to form cross-local advertising communities. Thanks to the higher frequency of marketing content, better quality and consistent advertising from individual sales partners, you can reach more people overall and sustainably improve brand recognition. The use of such a software solution also makes it possible to quickly and easily add additional sales partners and expand the company to various regions.

If you would like to learn more about how a partner portal can support your company and sales partners, feel free to contact us at any time contact with us on. We are pleased to tell you more about the benefits and implementation of such a portal in decentralized marketing.