Alle Beiträge
fitbox
The fitbox franchise, which operates studios at various locations in Germany and Austria, has focused on offering EMS training since 2011. The franchise now operates over 80 studios and employs more than 350 people.
With LBX, we have finally found the solution we've always dreamed of: a uniform marketing platform on which our almost 90 franchise partners can adapt and order any imaginable advertising and marketing material to their needs around the clock. And that with a high level of automation, which relieves our graphics department enormously.
The challenge
By working with a variety of independent studio operators at different locations, the creation and distribution of marketing materials in particular is an important task for franchise marketing. The individual studios must be equipped with new business cards, team shirts or posters and individual advertising material must be designed and created. Creating and coordinating this requires a considerable amount of time on the part of the marketing center and the individual sales partners.
Many independent studio operators
Demand for individual, location-specific advertising materials and marketing materials
High costs for headquarters and franchisees
90+
users
70
orders per month
85+
Item in the system
4
service provider
The solution
The local marketing platform helps to provide sales partners with all necessary marketing materials and to make them available quickly and efficiently. By using templates, sales partners can both make individualizations and create their own personalized advertising material as well as order ready-made marketing materials in a shop system. Based on the direct service provider connection, the products are then immediately produced or published. This eliminates approval loops and makes marketing processes much more automated and efficient.
Provide franchisees directly with marketing materials
Your own adaptation and individualization using templates
Fewer approval loops and more efficient marketing processes
Thanks to Local Brand X, we can finally ensure that our branding is perfectly implemented in all locations. From office equipment to point-of-sale materials, everything is consistent and easy to order. This not only saves us a lot of time, but also strengthens our brand perception among our customers.
As one of the leading manufacturers of commercial vehicles, IVECO is a large international automotive company with thousands of employees, service providers and sales partners. IVECO stands for safety and reliability, but also for efficiency and ease of use.
The Local Brand X marketing platform enables us to provide our agencies with a wide range of marketing tools, to manage our local marketing activities efficiently and in a targeted manner, and to evaluate the performance of the individual instruments. This ensures continuous optimization and sustainable development of our agencies' marketing activities. The ease of use ensures a high level of acceptance and willingness to use among users.
