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LVM insurance

LVM Insurance was founded in Münster in 1896. As an insurance association, all insured persons are also members of LVM. They place particular value on the interest of their customers and members and place their interests above short-term profit maximization. Values such as responsibility, security and trust are very important to LVM Insurance.

Sebastian Wulff
Local Marketing Team Leader

The Local Brand X marketing platform enables us to provide our agencies with a wide range of marketing tools, to manage our local marketing activities efficiently and in a targeted manner, and to evaluate the performance of the individual instruments. This ensures continuous optimization and sustainable development of our agencies' marketing activities. The ease of use ensures a high level of acceptance and willingness to use among users.

The challenge

Thanks to the cooperation with more than 2500 shop stewards, the creation and production of marketing materials and advertising materials in particular is an important task for the marketing department. It is important to keep an overview of all various advertising measures and to make them available to shop stewards. The manual creation and adjustment for the individual sales partners leads to very high expenditure and process costs as well as time-consuming workflows and coordination processes.

Time-consuming and cost-intensive creation of advertising materials & marketing materials
Keep an overview of the various advertising materials and pass them on to sales partners
Large number of manual processes and reconciliations

The solution

With Local Brand X's local marketing platform, LVM Insurance has significantly optimized and efficiently produced and shipped its advertising material to sales partners. The shop stewards working for the company can now personalize all materials (such as promotional letters, audio and video advertising or (digital) advertisements) themselves and order them directly. By eliminating some preparation and coordination processes, administrative costs could be significantly reduced. At the same time, LVM benefits from a strengthened brand impact through an external presence that always complies with corporate design.

Cost savings by eliminating manual creation and ordering processes
Consolidation of all marketing and promotional materials for distribution partners
Conceptual control of all content for agencies and brokers via a central platform

Feedback from LVM Insurance on the local marketing platform

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